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BOCA RATON, Fla. and WOODBURY, Minn., Nov. 21, 2024 /PRNewswire/ — Purpose Brands, LLC, the US$3.7 billion global wellness holdings company formed by the merger of Orangetheory Fitness and Self Esteem Brands, has named Tom Leverton as its Chief Executive Officer (CEO). Purpose Brands is the parent of the world’s largest and most trusted portfolio of…

COON RAPIDS, Minn. – Nov. 11, 2024 – Torque Fitness is excited to announce the promotion of Jaime Bugge to director of national accounts. In this role, Bugge will lead strategic initiatives to expand Torque Fitness’ footprint across key national accounts, leveraging his expertise in sales and relationship management within the fitness and wellness industry….

LOS ANGELES – October 28, 2024 – World Gym International, the iconic global fitness brand, has been acquired by World Fitness Services, Ltd (“WFS”), the parent company of World Gym Taiwan, a publicly listed company (Taiwan Stock Exchange) and the largest franchisee in the World Gym network. WFS owns and operates 130 World Gym fitness centers…

Orange County, CA – October 17, 2024 – Iron Grip is expanding their premium Urethane dumbbell line to include their new, innovative ultra-heavy dumbbells under the Iron Grip MAX™ lineup. They have also expanded warranty coverage to seven (7) years on the entire Urethane line, encompassing dumbbells, fixed barbells and Olympic weight plates. New Iron…

Precor®, a leading provider of commercial fitness solutions, has announced a strategic partnership with Wellness USA, a pioneer in red and infrared light therapy technologies. This collaboration marks Precor’s entry into the wellness market, offering innovative red light therapy pods, saunas, beds, and lounges to its global customer base. The partnership aims to enhance the…

Precor®, a leading provider of commercial fitness solutions, has announced a strategic global distribution agreement with SPIA Cycling Inc., the new owner of Stages Cycling™, renowned for its commercial indoor cycles, power meters, and cycle computers. This partnership aims to enhance the availability and support of Stages Cycling products in new markets and for existing…

Hampton, New Hampshire – Planet Fitness is opening its doors to anyone impacted by Hurricane Helene allowing them to use select locations free of charge. Participating clubs in Florida, Georgia, North Carolina, South Carolina and Tennessee will provide members and nonmembers with access to showers, locker rooms and outlets. WHAT: Following the devastation caused by Hurricane Helene,…

NEW YORK — Zeamo, a corporate wellness technology platform which makes it easy and affordable for today’s busy HR manager to offer engaging and all-inclusive wellness solutions, announces it has entered an agreement with the Mayo Clinic to offer their award-winning diet plans to Zeamo’s growing corporate clients and their employees with substantial cost savings…

ABC Fitness, the leading technology provider for fitness businesses worldwide, has released its Wellness Watch Fall 2024 report, detailing how different generations approach fitness and revealing significant variations in preferences, behaviors, and goals across age groups. While all generations share a commitment to staying active, their approaches, goals, and preferences vary widely, offering significant opportunities for…

Halmstad, Sweden-Eleiko Group, a global leader in strength equipment, is pleased to announce the appointment of Tina Brandt as the company’s new Chief Financial Officer (CFO). This strategic hire reflects Eleiko’s commitment to strengthening its senior leadership team as the company embarks on a new phase of investment and growth. Tina Brandt joins Eleiko with…

Denver, Colorado – EGYM’s customer success model, including its popular on-site training and continuing education programs for trainers and staff, is receiving a comprehensive, innovative upgrade: the brand-new EGYM Education Portal, set to go live at the beginning of 2025. This digital learning portal was developed to maximize the success of any health and fitness facility…

Freemotion, a leading innovator in fitness equipment and part of the iFIT group, is proud to announce a strategic partnership with Grupo Multi, a diversified and innovative Brazilian fitness distribution company and this exciting collaboration marks a significant expansion of Freemotion’s presence in the Brazilian fitness market. The partnership integrates the full Freemotion cardio and…