CoverMe Fitness, the innovative technology platform that revolutionizes team management and cover solutions, has appointed industry veteran Christine DiBugnara as Head of Business Development for the US. DiBugnara joins Doris Thews, who has been serving as Vice President of Business Development for the past six months, to accelerate its expansion in the US. With over…
COON RAPIDS, Minn. – Feb. 18, 2025 – Torque Fitness®, the leader in innovative functional and strength and conditioning equipment, has announced the launch of the all-new TANK® M3, a game-changing upgrade to the most trusted all-surface push sled. Designed with customer feedback to solve common pain points for commercial fitness facilities, the TANK M3 delivers…
AUSTIN, TX, 11th FEBRUARY 2025 – Eleiko has been awarded a five-year contract for the second time to lead education for the Navy Operational Fitness & Fueling System (NOFFS), reinforcing its position as a global leader in strength and performance training. This renewed partnership strengthens Eleiko’s role in equipping and educating MWR (Morale, Welfare, and Recreation)…
Jay Worthy, Global CEO at Myzone, the leading heart rate monitoring fitness wearable brand, has established an industry-leading advisory group to provide the business with strategic insights on the trends and behaviors driving the global health and fitness industry and the evolving landscape for wearables. The advisory group, consisting of 12 highly experienced and globally…
BOCA RATON, Fla. and WOODBURY, Minn., Jan. 14, 2025 /PRNewswire/ — Purpose Brands, LLC, the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services, has named Lauren Cody as brand president, Orangetheory Fitness, the global leader in science-backed and technology tracked group fitness. Cody brings more than 25 years…
San Diego, Calif., January 9, 2025 — The American Council on Exercise (ACE) and the Mental Wellbeing Association, an initiative of the John W. Brick Mental Health Foundation, are excited to announce the launch of the Mental Well-Being Certification. This first-of-its-kind program focuses on mental health and well-being through established self-care practices in exercise, nutrition, mindfulness,…
New York Sports Club (NYSC) has become the first US operator to launch two new boutique concepts from Les Mills designed to drive new types of members into the studio and elevate their workout experience. Since November 1, NYSC members have been flocking into LES MILLS CEREMONY™ and LES MILLS CONQUER™ at the E76 th…
BOCA RATON, Fla. and WOODBURY, Minn., Nov. 21, 2024 /PRNewswire/ — Purpose Brands, LLC, the US$3.7 billion global wellness holdings company formed by the merger of Orangetheory Fitness and Self Esteem Brands, has named Tom Leverton as its Chief Executive Officer (CEO). Purpose Brands is the parent of the world’s largest and most trusted portfolio of…
COON RAPIDS, Minn. – Nov. 11, 2024 – Torque Fitness is excited to announce the promotion of Jaime Bugge to director of national accounts. In this role, Bugge will lead strategic initiatives to expand Torque Fitness’ footprint across key national accounts, leveraging his expertise in sales and relationship management within the fitness and wellness industry….
LOS ANGELES – October 28, 2024 – World Gym International, the iconic global fitness brand, has been acquired by World Fitness Services, Ltd (“WFS”), the parent company of World Gym Taiwan, a publicly listed company (Taiwan Stock Exchange) and the largest franchisee in the World Gym network. WFS owns and operates 130 World Gym fitness centers…
Orange County, CA – October 17, 2024 – Iron Grip is expanding their premium Urethane dumbbell line to include their new, innovative ultra-heavy dumbbells under the Iron Grip MAX™ lineup. They have also expanded warranty coverage to seven (7) years on the entire Urethane line, encompassing dumbbells, fixed barbells and Olympic weight plates. New Iron…
Precor®, a leading provider of commercial fitness solutions, has announced a strategic partnership with Wellness USA, a pioneer in red and infrared light therapy technologies. This collaboration marks Precor’s entry into the wellness market, offering innovative red light therapy pods, saunas, beds, and lounges to its global customer base. The partnership aims to enhance the…