¿Desea reclutar nuevos socios para su club deportivo? A continuación, le ofrecemos seis consejos de ventas extraídos de un seminario web reciente de la IHRSA titulado «Dominar el proceso de ventas». Compártalos con su personal de ventas, por cortesía de Jeff Houghtaling, director de membresías del VillaSport Athletic Club and Spa. 1. Aprenda el nombre del cliente potencial. Esto no es tan obvio como parece. Si...
The decision to spend money, or “reinvest,” in updated facilities or new exercise equipment is never an easy one. Typically, membership prospects expect it, members request it, staff push for it, and investors/owners often resist it. Further, when is the right time to make such reinvestments? Perhaps most importantly, will the improvements generate more revenue…
Locker rooms and their amenities and features have become increasingly important as health clubs compete to attract new members and retain existing ones, but choosing the right size for your facility can be tricky—especially since there are a number of factors that should be considered in addition to the basic square footage percentage. “Like all…