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The decision to spend money, or “reinvest,” in updated facilities or new exercise equipment is never an easy one. Typically, membership prospects expect it, members request it, staff push for it, and investors/owners often resist it. Further, when is the right time to make such reinvestments? Perhaps most importantly, will the improvements generate more revenue…

Locker rooms and their amenities and features have become increasingly important as health clubs compete to attract new members and retain existing ones, but choosing the right size for your facility can be tricky—especially since there are a number of factors that should be considered in addition to the basic square footage percentage. “Like all…