OCONOMOWOC, WI—June 15, 2022—Highlighting its exceptional digital exercise experience, The Platform Studios in Dubai, United Arab Emirates, is teaming up with FITBENCH at IHRSA 2022—the Annual International Convention & Trade Show of IHRSA, the global health & fitness association.

Named the Best Boutique Fitness Studio in Dubai for four years in a row, The Platform Studios joins FITBENCH in Booth #1512 on the trade show floor June 23-24 at the Miami Beach Convention Center to raise the digital exercise ante and showcase a novel hybrid fitness collaboration. Throughout the show, The Platform Studios will livestream its HIIT classes from Dubai and on-site, which exercisers in the booth will participate in by following along on screens.

"A través de atractivas sesiones en directo, nuestros entrenadores motivacionales saben cómo sacar lo mejor de los participantes, asegurándose de que salen de cada entrenamiento sintiendo la alegría del ejercicio", dijo Stewart Miller, director general de The Platform Studios. "Sólo colaboramos con socios innovadores y con visión de futuro, y con FITBENCH, nuestra comunidad obtendrá todos los beneficios de los estimulantes entrenamientos de cuerpo entero a través del vídeo".

Los entrenamientos aprovecharán la versatilidad del FITBENCH FREE todo en uno, que está equipado con:

• Cuatro mancuernas hexagonales de calidad comercial (10, 15, 20 y 25 libras)
• Una bola de slam comercial de 15 libras
• Una kettlebell comercial de 18 libras
• Paquete FITBANDS (seis bandas de resistencia, dos asas, dos correas para los tobillos)
• Cinco puntos de anclaje para FITBANDS
• Parte superior moldeada y acolchada antimicrobiana con seis posiciones de elevación

"Estamos encantados de asociarnos con The Platform Studios, que está equipando todos sus locales con el FITBENCH FREE para un entrenamiento innovador y eficaz que ofrece resultados", dijo Tyler Danen, propietario y director general de FITBENCH.

The Platform Studios’ premium Platform.Fit app houses digital FITBENCH workouts as well, for convenient access anywhere, anytime, in a hybrid approach that offers a motivating sense of community even outside the boutique. FITBENCH customers also get free access to this app for high-energy live workouts and a library of on-demand videos in a variety of exercise modalities with the studios’ team of expert coaches.

En el stand de la feria, los visitantes también podrán experimentar el FITBENCH ONE, FITBENCH STUDIO, FITBENCH PRO, FITBENCH YBELL y FITBENCH FLEX.

Acerca de FITBENCH

FITBENCH is the original, all-in-one, space-saving workout bench. With safety and innovation at the forefront, every bench and accessory has been thoughtfully designed to maintain workout intensity and variety, while facilitating quick and efficient exercise transitions. These robust, organized, and portable benches deliver exceptional performance that drive participation at boutique studios, health clubs, and vertical market fitness facilities. At FITBENCH, culture is everything. We are the Benchmark of Fitness.

Acerca de The Platform Studios

The Platform Studios is dedicated to bringing the joy of exercise with every workout, and this high-end brand has been awarded Best Boutique Fitness Studio of the Year at Dubai Fit Awards for four years in a row. With locations in Dubai International Financial Centre and Dubai Marina, the company is opening new studios in Dubai Hills Mall and Al Reem Abu Dhabi in September 2022. Building a driven and energized fitness community in Dubai, the state-of-the art studios offer HIIT, cycle, strength and core, barre, yoga, Pilates, and boxing classes.

Para obtener más información, comuníquese con la empresa al 800-294-0536; info@fitbench.com.