February 16, 2023—LES MILLS Strength Development is an innovative approach to group training designed to meet Gen Z demand for highly-motivating fitness experiences that bring results, strength, and empowerment. Gen Z and Millennials now make up over 80% of all gymgoers, yet many operators still struggle to engage their younger members with group workouts that…
IXONIA, WI—February 13, 2023—With fitness industry veteran Brian Weaver recently becoming vice president of sales, FITBENCH is continuing to build its dream team by adding two more sales leaders. Mike Meluch is the new director of sales, national accounts, and Matt Hennessey is the national dealer sales manager, responsible for commercial and consumer sales. “We’re…
SAN DIEGO, CA—February 9, 2023—On Thursday, February 16, ACE’s Anthony Wall, will be joined by Live to the Beat’s campaign director, Kinetra Joseph to discuss the why behind this new CDC Foundation campaign as well as how health and exercise professionals play an important role in lowering heart and stroke risk in Black communities. Also…
ORANGE COUNTY, CA—February 9, 2023—This year marks the 30th Anniversary of Iron Grip Barbell Company, the world’s leading manufacturer of innovative, heavy-duty, American-made commercial free weight equipment. “As we achieve this company milestone, we’re proud of the strong ties we’ve built with our customers and associates over the past three decades and grateful for the…
ZURICH—February 8, 2023—BODDY, the Swiss-based travel-tech start-up, today announced that it has entered into a binding merger agreement with the Danish company TrainAway, creating the world’s largest wellbeing network for travelers. By affiliating, BODDY capitalizes on TrainAway’s vast network of fitness & wellness operators to boost its global presence to over 30 countries from Europe…
HERZOGENAURACH, GERMANY—February 8, 2023—Today, adidas and Les Mills announce a new partnership that brings the two sports powerhouses together to shape the future of training through a fusion of innovation and heritage. The collaboration will usher in a new age of fitness, combining innovative technologies with thrilling live fitness experiences to change the way the…
IHRSA sent a letter to leaders of the United States Congress outlining ways physical activity can help improve mental and physical health, strengthen the U.S. economy, and fortify our national defense. IHRSA is starting the year with bold advocacy moves to ensure our voice grows louder and our influence strengthens. A large part of the…
SAN DIEGO, CA—February 6, 2023—The American Council on Exercise (ACE) announces the formal launch of a new recertification requirement for ACE Certified Professionals. Effective September 13, 2023, ACE Certified exercise professionals and health coaches will be required to complete at least one hour of continuing education focused on professional conduct and ethics to meet eligibility…
SAN DIEGO, CA—February 2, 2023—Online applications are now being accepted for the 2023 IDEA World Convention Scholarships, a program funded by Kathie and Peter Davis, founders of the IDEA Health & Fitness Association and the IDEA Foundation. Up to five award recipients will be selected to attend this year’s IDEA World Convention in Los Angeles, CA, on…
IXONIA, WI—January 12, 2023—As FITBENCH continues its impressive growth and further solidifies its position as a fitness industry innovator and leader, the company has tapped the expertise of 25+-year industry veteran Brian Weaver, who joins the team as vice president of sales. Weaver spent eight years as a member of the TRX sales team, holding…
TAIPEI, TAIWAN—January 5, 2023—Spirit Commercial Fitness, a sub-brand of Dyaco International Inc., has issued a new series of Selectorized Duals combining two exercises into one machine, allowing the users to get in twice the work, in half the space. This new series is ideal for vertical market facilities or any place where space is limited….
COTTAGE GROVE, WI—January 3, 2023—Johnson Health Tech (JHT) announced the promotions of two key leaders on the global product development and marketing team, both effective January 1, 2023. Andrew Kolman has been named Vice President of Global Product Development, where he will oversee global product management, product development, and industrial design, focusing primarily on the…