5 Ways to Keep Your Facility Safe
Cultivating a safety culture can be a strategic advantage for health clubs and boutique studios.
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HFA Survey: Americans Plan to Spend $60 Billion on Fitness Goals in 2026
An HFA survey reveals that 82 million Americans are making fitness and wellness a priority in their New Year’s resolutions for 2026.
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Positioning Fitness at the Center of Medicare’s Future
Medicare will now reimburse clinicians for assessing and counseling patients on physical activity.
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Aging Fearlessly
The Female Longevity Institute combines the traditional fitness methods with bioengineering breakthroughs that rival the tech bro anti-aging movement.
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HFA’s Digital Health Council: Shaping the Future of Fitness and Technology
The newly formed Council seeks to create a unified, data-driven ecosystem that could revolutionize the member experience.
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Prescribing Movement
Why one psychiatry resident says not offering an exercise prescription for depression is medical malpractice.
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Great Expectations: Trends to Watch in 2026
Industry experts see abundant opportunities for the year ahead.
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January 2026 Issue: The Trends Issue
HFB dives into the trends to watch in 2026 from technology to programming to investment to longevity and more. Read what thought leaders say the industry should expect in the year ahead.
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Playlist and EGYM Announce Agreement to Merge and $785 Million in New Equity Investments, Bringing Together Global Leaders in Fitness and Wellness Technology
With an aggregate enterprise value of $7.5 billion, the combined company will unite software, connected hardware, consumer platforms, and corporate wellness solutions to create a global destination for wellbeing. NEW YORK/MUNICH, January 15, 2026—Playlist, the newly launched parent brand of Mindbody, Booker, and ClassPass, and EGYM, a global innovation leader in smart fitness technology, AI-enabled workout programming, and corporate wellness solutions,…
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US Fitness Industry Extends Record Visitation Streak Through 2025
HFA data show gyms and studios delivering 19 consecutive quarters of foot traffic growth. WASHINGTON, DC—January 15, 2026—US commercial fitness facilities closed out 2025 with record fourth-quarter foot traffic, extending the industry’s growth streak to 19 consecutive quarters, according to new data from the Health & Fitness Association (HFA). Findings from HFA’s US Fitness Industry Traffic…
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Intenza Targets North America’s Strength Training Surge with Launch of Acclaimed ‘Design-First’ Strength Portfolio
Vancouver, Washington – Intenza, a global leader in design-led fitness solutions, today announces the official North American launch of its Intenza Strength line. Scheduled for Q1, this expansion follows a highly successful international debut in Germany at FIBO 2025, where the collection was lauded for its “Art of Training” philosophy—a vision that replaces industrial intimidation with boutique sophistication. The launch marks a pivotal…
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The 2026 HFA European Congress Heads to London September 24–26, 2026
The 23rd HFA European Congress will bring global fitness leaders together at the historic London Stadium. Washington, DC–January 13, 2026–The Health & Fitness Association’s annual HFA European Congress will take place September 24–26, 2026, at the London Stadium in Queen Elizabeth Olympic Park. The venue, originally built for the London 2012 Olympic and Paralympic Games,…
