LAKEWOOD RANCH, FL—November 2021—The renowned fitness chain has officially approved the TireFlip 180 system from The Abs Company as their newest HIIT innovation in their 160+ clubs. The TireFlip 180 system includes: the TireFlip180, a set of weight plates (60lbs) and the BattleRope ST. The Abs Company is known in the fitness industry for providing…
OCONOMOWOC, WI, & BEVERLY HILLS, CA—September 28, 2021—Focused on fitness product innovation, exercise versatility, and space-saving opportunities, FITBENCH and YBell Fitness have developed the latest, all-in-one workout solution: the FITBENCH YBell. The FITBENCH YBell (bench) combines FITBENCH’s industry-leading compact and functional workout bench with YBell Fitness’ patented, one-of-a-kind, 4-in-1 fitness tools and is positioned to…
DEERFIELD, IL—October 27, 2021—The atmosphere was emotional at the recent return of SCW Midwest MANIA Fitness Convention. This first in-person convention for SCW Fitness Education, since the start of the pandemic over 18 months ago, kicked-off without a hitch, bringing about high-fives and smiles (even with a face mask). Over 400 people, including 22 sponsors and…
October 26, 2021—The announcement was made earlier this month that VFPnext was chosen Franchising USA Magazine’s CRM of 2021. “It’s quite an honor,” said Daron Allen, CEO of VFPnext. “Our product development, customer support, and client success teams have been working so hard on this product. It’s great to see the recognition for all of their…
FRANKLIN PARK, IL—October 26, 2021—Life Fitness today unveiled Life Fitness Connect, a free-to-download mobile app for Apple and Android devices with advanced workout tracking capabilities and on-demand classes to help exercisers stay motivated on-and-off Life Fitness and Cybex equipment. To get the most out of their workouts, premium subscribers can choose from a wide array of…
The only live international B2B trade show for fitness, health and sports this year will be held at Messe München from November 18-20, 2021. It’s well worth a visit for international trade visitors: here they will experience the most important future trends from the entire health-oriented fitness world and innovations from over 100 top brands…
BOULDER, CO—October 22, 2021—EGYM, a global fitness technology leader providing fitness and health facilities with intelligent hardware and software solutions, announced their next live event: EGYM Expert Series – Fitness For Real People: Changing Member Expectations And How Technology Will Help You Respond on November 2, 2021, 12:00 p.m. MDT/2:00 p.m. EDT. EGYM, in collaboration with Fitness Industry…
INDIANAPOLIS, IN—October 21, 2021—Upper Hand, Inc., an Indianapolis-based corporation that builds data-driven artificial intelligence software solutions to automate business growth, today announced the formation of a Center of Excellence to launch an open community data and analytics ecosystem to ensure the adoption of successful digital transformation in the sports and fitness industry. In collaboration with…
LONDON—October 19, 2021—YBell Fitness has won a Women’s Running magazine award for its YBell Neo as the Best in Test in the Tech category. The product was featured as part of the Essential Kit section of the June issue, in which the magazine’s editors and readers tested and rated a wide variety of shoes, apparel, and tech…
NEWPORT BEACH, CA, & FRANKLIN PARK, IL—October 14, 2021—PEAR Sports announced the acquisition of Aaptiv. Aaptiv is one of the most popular workout apps on the market, boasting nearly 13 million downloads and more than 36 million classes taken. Aaptiv is a natural fit with PEAR’s personalized, scientific approach to fitness and wellness digital coaching. The Aaptiv…
DURHAM, NC—October 14, 2021—Plan2Play, a leading technology company serving the needs of the fitness and wellness industries, today announced the launch of its newest product: Bridge. Bridge integrates with Plan2Plays ARC platform, and marries the CRM to SMS & VOIP technology, allowing for a new world of communication with leads and clients. What used to…
NEW YORK, NY—October 13, 2021—Nirvana Water Sciences Corp. (“Nirvana”), is introducing its clinically proven muscle wellness spring water to the fitness community at the 40th Anniversary IHRSA International Convention & Trade Show in Dallas, TX, this week. In a year where the focus is on recovery on so many levels, Nirvana’s line of infused spring…