Para complementar as suas mais recentes inovações de produtos e opções de cores em equipamento de cardio e força, que incluem acabamentos Black Pearl e Tungsténio, a Precor sentiu que o momento era perfeito para proporcionar uma experiência verdadeiramente única aos participantes da IHRSA 2018.

Seattle, WA – March 2018 – Precor Incorporated, a global leader in providing best-in-class cardio, strength, group training, networked fitness solutions, and programming for fitness facilities is gearing up to debut an exciting new look at this year’s IHRSA in San Diego, CA. To complement its latest product innovations and color options on cardio and strength equipment, which include Black Pearl and Tungsten finishes, Precor felt the timing was perfect to bring a truly unique experience to conference attendees.

Christopher "Skip" Wilson, Diretor Sénior de Marketing Empresarial e de Marca, afirmou:

“The Precor space at IHRSA 2018 has been specifically designed to create the optimal experience for customers to establish and strengthen their emotional connection to our products and to our brand. We really wanted our footprint to give life to the notion that Precor is a brand that is changing the game and to signal that the best is yet to come. “We thought long and hard about answering these questions: If Precor did have a fitness facility, what would it look like? What energy would it have? What images would we display? What is the mood and feeling that we would like to convey? What would our staff be wearing? What music would be playing? What refreshments would we serve?

"Em última análise, queremos que os visitantes saiam do nosso stand com uma experiência positiva e não apenas com conhecimentos sobre o produto. Queremos convidar as pessoas a entrarem na nossa "casa" e a saírem inspiradas, para além de estarem realmente entusiasmadas com as nossas mais recentes inovações de produtos. Para nós, o sucesso está em criar essa ligação emocional à nossa marca. É definitivamente uma mudança em relação aos anos anteriores, mas esperamos que os visitantes fiquem entusiasmados com as alterações."

At 9,600 sq. ft., Precor’s booth (#2131) is one of the largest at the convention. Attendees can expect to experience an interactive tour that introduces new color options on cardio and strength equipment, debuts the all-new Spinner^® Climb™ indoor cycling bike, showcases live demonstrations from Precor Master Coaches on the Queenax, as well as meet with networked fitness partners like eGym, ClubCom, and RunTV at the Preva Partner Store.

A linha de 2018 da IHRSA para a Precor apresenta:

Something new – showcasing the new look and feel of the brand’s DNA, a new color scheme featuring Black Pearl or Gloss Metallic Silver frames for both cardiovascular and strength equipment will be on display. Now facilities can achieve greater visual cohesion between their cardio and strength areas, and present a modern, contemporary look. In addition, it’s ‘out’ with Pacific Blue and ‘in’ with Dark Tungsten on the cardio equipment covers. Precor strength equipment will also feature an updated palate for upholstery including new colors Hunter Green, Blue Jay and New Purple.

Spinner Climb – last year saw the launch of the Spinner Chrono Power and making its debut, this year it’s the Spinner Climb. The new bike answers the need of operators looking to enhance their non-power classes with a low maintenance, premium bike, with the option to add the Spinner^® Studio Console, which is compatible with most leaderboard solutions on the market.

Os ciclistas irão apreciar as características premium, incluindo um sistema de resistência magnética com patente pendente, que proporciona um aumento igual a cada volta do botão sem saltos repentinos na resistência, uma correia dentada reforçada com Kevlar para uma condução silenciosa com uma ligeira sensação de corrente e o número máximo de ajustes para o assento e guiador.

Os operadores beneficiarão de características que visam uma baixa manutenção, incluindo uma estrutura totalmente em alumínio e pés niveladores de nylon que resistem à corrosão; uma correia de transmissão com uma garantia de 10 anos e sem necessidade de ajustes. a opção de adicionar

Os influentes Master Coaches de Spinning Josh Taylor, também embaixador da marca Spinning, e Cesar Valera conduzirão os visitantes por quatro passeios diários baseados em demonstrações com a programação SPINPower na Spinner Chrono Power. Durante o passeio, os dados do ciclista serão partilhados através da tecnologia SPIVI numa grande tabela de classificação para que os participantes possam ver o seu ritmo cardíaco e desempenho.

Loja de parceiros Preva

Comemorando o treino número 500 milhões, concluído em fevereiro no Genesis Health Club em Olathe, KS, na AMT, o fitness em rede Preva e as suas capacidades crescentes estarão em exposição, dando aos visitantes a oportunidade de experimentar e investigar melhor as novas funcionalidades.

“Crossing the 500 millionth milestone is a nice indicator of both the scale of our digital network as well as the state of the fitness industry. It’s a strong sign that digital has reached a tipping point for fitness operators. And, of course, each of those workouts represents someone doing something to make themselves healthier, which is why we’re here in the first place,” said Dave Flynt, director, Experience Development Center.

O stand apresenta os novos parceiros eGym, ClubCom, Gym Farm e EXOS, que dão aos operadores a capacidade de melhorar verdadeiramente as suas operações e as experiências de cardio dos utilizadores. Novas funcionalidades adicionais, como o emparelhamento de auscultadores Bluetooth, o início de sessão Bluetooth utilizando um smartphone e o início de sessão único entre as contas Preva de um utilizador e aplicações de entretenimento como Netflix, Spotify e Hulu, estão todas em exibição e tornam conveniente para os praticantes de exercício acederem a listas de reprodução e manterem-se actualizados sobre os mais recentes programas e músicas enquanto fazem um treino de qualidade.

Está também em curso a integração com o GymKit e o Apple Watch para permitir a transferência de dados de treino, como o ritmo cardíaco, a distância, a duração e as calorias, entre as consolas de cardio e o Apple Watch. O lançamento desta funcionalidade está previsto para o início de 2019.

RunTV

O mais recente lançamento de funcionalidades Preva, RunTV, do parceiro VO2 Media, oferece vários canais que fornecem histórias motivadoras e de força humana, dicas de treino de especialistas em fitness e trilhos interactivos deslumbrantes que se sincronizam com todos os cardio Precor da série Experience™ para corridas, passeios e subidas desafiantes em alguns dos locais mais emblemáticos do mundo.

Greg Porcaro, Director of Audio/Visual, Midtown Athletic Clubs, Chicago, IL comments: “As the National Audio/Visual Director for Midtown Athletic Clubs, my focus is to help set our clubs apart from others by creating the best audio and video experience possible, no matter how big or small the club may be. The networked Precor cardio equipment with Preva is a key component.

“With Bluetooth audio, mobile phone sign-in, RunTV interactive workouts, and single sign-on that automatically connects exercisers to all their entertainment apps when they sign into Preva, we are able to create a branded member experience that they don’t get anywhere else. It puts our Precor cardio equipment in a league of its own.”

Queenax featuring the Assault AirBike Elite and Assault AirRunner

Demonstrations of the latest innovations in the boutique HIIT experience delivered through Queenax functional training equipment and new programming solutions will be performed four times daily. Combined with the Assault AirRunner and AirBike Elite, the Queenax boutique HIIT concept makes for a dynamic workout experience. Precor Master Coaches will be on hand to demonstrate the varied programming options Queenaxand Assault Fitness can provide to provide a functional and/or boutique environment that exercisers are seeking today.

Dan Albaum, Diretor de Marketing Global da Precor afirma:

“IHRSA 2018 is ideal for Precor to showcase the latest innovations in equipment, technology, group training and programming. Our teams have worked very hard to deliver a show-stopping experience that will not disappoint. From the products and services you’ve come to love from Precor to the latest in networked fitness, we really have something for everyone. We are delighted to invite visitors to experience a whole new Precor and I am looking forward to engaging with our customers about our evolution.”

For more information about IHRSA and Precor visit Precor.com/SomethingNEW

Sobre a Precor

Precor, headquartered in Greater Seattle, WA, designs and manufactures premium end-to-end commercial and at-home fitness solutions. Precor delivers the personalized products, service experiences and resources operators need to grow their businesses, and the tools exercisers need to reach their fitness and lifestyle goals. Since 1980, Precor has been a pioneer in creating innovative fitness solutions for customers, including the EFX Elliptical, Adaptive Motion Trainer® AMT and Preva Networked Fitness. In 2015 Precor added Queenax functional training to its product portfolio and announced its partnership with Spinning®, the world leader in indoor cycling. Six new Spinner® bikes were launched in 2016. Precor is part of Amer Sports Corporation, one of the world’s largest sports equipment companies, with internationally recognized sister brands that include Wilson, Atomic, Suunto, Salomon, Arc’teryx and Mavic.