Para complementar sus últimas innovaciones de productos y opciones de color en equipos de cardio y fuerza, que incluyen acabados Black Pearl y Tungsten, Precor sintió que el momento era perfecto para brindar una experiencia verdaderamente única a los asistentes de IHRSA 2018.

Seattle, WA – March 2018 – Precor Incorporated, a global leader in providing best-in-class cardio, strength, group training, networked fitness solutions, and programming for fitness facilities is gearing up to debut an exciting new look at this year’s IHRSA in San Diego, CA. To complement its latest product innovations and color options on cardio and strength equipment, which include Black Pearl and Tungsten finishes, Precor felt the timing was perfect to bring a truly unique experience to conference attendees.

En palabras de Christopher "Skip" Wilson, Director de Marca y Marketing Corporativo:

“The Precor space at IHRSA 2018 has been specifically designed to create the optimal experience for customers to establish and strengthen their emotional connection to our products and to our brand. We really wanted our footprint to give life to the notion that Precor is a brand that is changing the game and to signal that the best is yet to come. “We thought long and hard about answering these questions: If Precor did have a fitness facility, what would it look like? What energy would it have? What images would we display? What is the mood and feeling that we would like to convey? What would our staff be wearing? What music would be playing? What refreshments would we serve?

"En última instancia, queremos que los visitantes salgan de nuestro stand con una experiencia positiva y no sólo con conocimientos sobre el producto. Queremos invitar a la gente a nuestra 'casa' y que salgan inspirados, además de realmente entusiasmados con nuestras últimas innovaciones de producto. Para nosotros, el éxito radica en lograr esa conexión emocional con nuestra marca. Es sin duda un cambio con respecto a años anteriores, pero esperamos que los visitantes queden encantados con los cambios."

At 9,600 sq. ft., Precor’s booth (#2131) is one of the largest at the convention. Attendees can expect to experience an interactive tour that introduces new color options on cardio and strength equipment, debuts the all-new Spinner^® Climb™ indoor cycling bike, showcases live demonstrations from Precor Master Coaches on the Queenax, as well as meet with networked fitness partners like eGym, ClubCom, and RunTV at the Preva Partner Store.

La alineación IHRSA 2018 para Precor cuenta con:

Something new – showcasing the new look and feel of the brand’s DNA, a new color scheme featuring Black Pearl or Gloss Metallic Silver frames for both cardiovascular and strength equipment will be on display. Now facilities can achieve greater visual cohesion between their cardio and strength areas, and present a modern, contemporary look. In addition, it’s ‘out’ with Pacific Blue and ‘in’ with Dark Tungsten on the cardio equipment covers. Precor strength equipment will also feature an updated palate for upholstery including new colors Hunter Green, Blue Jay and New Purple.

Spinner Climb – last year saw the launch of the Spinner Chrono Power and making its debut, this year it’s the Spinner Climb. The new bike answers the need of operators looking to enhance their non-power classes with a low maintenance, premium bike, with the option to add the Spinner^® Studio Console, which is compatible with most leaderboard solutions on the market.

Los ciclistas apreciarán las características de primera calidad, incluido un sistema de resistencia magnética pendiente de patente, que proporciona un aumento igual con cada giro del mando sin saltos bruscos en la resistencia, una transmisión por correa dentada reforzada con Kevlar para una conducción silenciosa con una ligera sensación de cadena, y el máximo número de ajustes para el asiento y el manillar.

Los operadores se beneficiarán de las características dirigidas a la propiedad de bajo mantenimiento, incluyendo un marco totalmente de aluminio y patas de nivelación de nylon que resisten la corrosión; una correa de tren de transmisión con una garantía de 10 años y sin necesidad de ajustes. la opción de añadir

Los influyentes Master Coaches de Spinning Josh Taylor, también embajador de la marca Spinning, y César Valera llevarán a los visitantes a través de cuatro recorridos diarios de demostración con la programación SPINPower en la Spinner Chrono Power. Durante el recorrido, los datos del ciclista se compartirán a través de la tecnología SPIVI en una gran tabla de clasificación para que los participantes puedan ver su ritmo cardíaco y su rendimiento.

Tienda asociada Preva

Con motivo de la celebración del entrenamiento número 500 millones, completado este mes de febrero en el Genesis Health Club de Olathe, KS, en la AMT, se expondrán el fitness en red Preva y sus crecientes capacidades, dando a los visitantes la oportunidad de probar e investigar más a fondo las nuevas funciones.

“Crossing the 500 millionth milestone is a nice indicator of both the scale of our digital network as well as the state of the fitness industry. It’s a strong sign that digital has reached a tipping point for fitness operators. And, of course, each of those workouts represents someone doing something to make themselves healthier, which is why we’re here in the first place,” said Dave Flynt, director, Experience Development Center.

En el stand se presentan los nuevos socios eGym, ClubCom, Gym Farm y EXOS, que ofrecen a los operadores la posibilidad de mejorar realmente sus operaciones y la experiencia cardiovascular de los usuarios. Además, se presentan nuevas funciones como el emparejamiento de auriculares Bluetooth, el inicio de sesión Bluetooth mediante un teléfono inteligente y el inicio de sesión único entre las cuentas Preva de un usuario y aplicaciones de entretenimiento como Netflix, Spotify y Hulu, que permiten a los usuarios acceder cómodamente a listas de reproducción y estar al día de los últimos programas y música mientras realizan un entrenamiento de calidad.

La integración con GymKit y el reloj de Apple también está en marcha para permitir la transferencia de datos de entrenamiento, como la frecuencia cardíaca, la distancia, la duración y las calorías entre las consolas de cardio y el Apple Watch. El lanzamiento de esta función está previsto para principios de 2019.

RunTV

El último lanzamiento de funciones de Preva, RunTV, del socio VO2 Media, ofrece múltiples canales que proporcionan historias motivadoras y humanas, consejos de entrenamiento de expertos en fitness e impresionantes recorridos interactivos que se sincronizan con todas las series Experience™ Series Precor cardio para carreras, paseos y subidas desafiantes en algunos de los lugares más emblemáticos del mundo.

Greg Porcaro, Director of Audio/Visual, Midtown Athletic Clubs, Chicago, IL comments: “As the National Audio/Visual Director for Midtown Athletic Clubs, my focus is to help set our clubs apart from others by creating the best audio and video experience possible, no matter how big or small the club may be. The networked Precor cardio equipment with Preva is a key component.

“With Bluetooth audio, mobile phone sign-in, RunTV interactive workouts, and single sign-on that automatically connects exercisers to all their entertainment apps when they sign into Preva, we are able to create a branded member experience that they don’t get anywhere else. It puts our Precor cardio equipment in a league of its own.”

Queenax featuring the Assault AirBike Elite and Assault AirRunner

Demonstrations of the latest innovations in the boutique HIIT experience delivered through Queenax functional training equipment and new programming solutions will be performed four times daily. Combined with the Assault AirRunner and AirBike Elite, the Queenax boutique HIIT concept makes for a dynamic workout experience. Precor Master Coaches will be on hand to demonstrate the varied programming options Queenaxand Assault Fitness can provide to provide a functional and/or boutique environment that exercisers are seeking today.

Dan Albaum, Director Global de Marketing de Precor, afirma:

“IHRSA 2018 is ideal for Precor to showcase the latest innovations in equipment, technology, group training and programming. Our teams have worked very hard to deliver a show-stopping experience that will not disappoint. From the products and services you’ve come to love from Precor to the latest in networked fitness, we really have something for everyone. We are delighted to invite visitors to experience a whole new Precor and I am looking forward to engaging with our customers about our evolution.”

For more information about IHRSA and Precor visit Precor.com/SomethingNEW

Acerca de Precor

Precor, headquartered in Greater Seattle, WA, designs and manufactures premium end-to-end commercial and at-home fitness solutions. Precor delivers the personalized products, service experiences and resources operators need to grow their businesses, and the tools exercisers need to reach their fitness and lifestyle goals. Since 1980, Precor has been a pioneer in creating innovative fitness solutions for customers, including the EFX Elliptical, Adaptive Motion Trainer® AMT and Preva Networked Fitness. In 2015 Precor added Queenax functional training to its product portfolio and announced its partnership with Spinning®, the world leader in indoor cycling. Six new Spinner® bikes were launched in 2016. Precor is part of Amer Sports Corporation, one of the world’s largest sports equipment companies, with internationally recognized sister brands that include Wilson, Atomic, Suunto, Salomon, Arc’teryx and Mavic.