LAKEWOOD RANCH, FL—July 6, 2022—The Abs company is proud to announce that they have entered into a license agreement with personal trainer, Matthew Barber, to produce, market and sell his innovative, patented invention, The Cali Lift Glute Developer. This completely portable and collapsible fitness product lets the user perform hip thrusting movements both bilaterally and…
MIAMI, FL—JUNE 23—TECHNOGYM the world-leading company in fitness equipment and digital technologies and Official Supplier of the last eight editions of Olympic Games will introduce BIOSTRENGTH, the new revolutionary Technogym line for strength training at IHRSA 2022. The effectiveness of strength training depends on many small, key elements: the correct load, the adequate number of repetitions, the recovery…
BOSTON, MA—June 23, 2022—In a first-of-its-kind advocacy report, the health and fitness industry targets governments to assist policymakers in making preferable decisions related to health and well-being and to improve population health and productivity worldwide. Commissioned by IHRSA and the Global Health & Fitness Alliance (GHFA) and produced by Deloitte, the Economic Health & Societal Well-being:…
ST. LOUIS, MO—June 22, 2022—Today, ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services, announced a partnership with sister company within Clubessential Holdings, Innovatise, to offer its open, flexible, independent, mobile marketing platform myFitApp to the fitness industry. With the new partnership, ClubReady customers can build their business with the power of a branded member…
OCONOMOWOC, WI—June 22, 2022—Designed to deliver an even better exercise class experience, the new MZ-Smart Station from Myzone, debuting this month at the IHRSA 2022 Trade Show, is including FITBENCH workouts among its 1,300+ individual instructional videos. MZ-Smart Station is a series of screens that can be displayed in any workout area to instruct, organize, and engage an…
IRVINE, CA—June 21, 2022—MatrixPoint Consulting, a data-centric consulting firm specializing in marketing and media strategy, has been selected as the media firm for YBell Fitness, the inventor of the world’s premier 4-in-1 fitness equipment solution, the YBell, a patented combination of a dumbbell, kettlebell, dual-grip med ball, and push-up stand in a single versatile unit….
BOSTON, MA—June 20, 2022—More than one out of five Americans belonged to a health club or studio in 2021, totaling 66.5 million consumers ages 6 years and older. The latest data shows a 3.8% growth over the last two years, a validation of the importance of the industry despite COVID’s challenges. “It is a clear…
OCONOMOWOC, WI—June 15, 2022—Highlighting its exceptional digital exercise experience, The Platform Studios in Dubai, United Arab Emirates, is teaming up with FITBENCH at IHRSA 2022—the Annual International Convention & Trade Show of IHRSA, the global health & fitness association. Named the Best Boutique Fitness Studio in Dubai for four years in a row, The Platform Studios joins FITBENCH in Booth…
GREENVILLE, SC—June 14, 2022—9Round, the world’s largest kickboxing chain, has formalized a partnership with Trifecta, the nation’s largest organic meal delivery service. As a result, members can now get freshly made, customized macro-balanced meals with the highest quality ingredients delivered right to their door. Customers can order meal plans directly at trifectanutrition.com/9round. “In partnership with Trifecta,…
WAUKESHA, WI—June 14, 2022—Woodway USA has officially formed a strategic partnership with Walkolution GmbH. The Woodway booth (#1336) at IHRSA 2022 in Miami Beach will feature the Walkolution products. The strategic partnership aims to introduce the novel and innovative workspace treadmill, manufactured by Walkolution GmbH, and powered by Woodway USA, to the North and South American markets….
OCONOMOWOC, WI—June 9, 2022—Life Fitness New Zealand has added FITBENCH to its suite of premium brands and vast fitness equipment options for commercial and consumer customers. “We are pumped to partner with FITBENCH and bring this game-changing innovation to the New Zealand fitness market,” said Colin Walker, general manager of Life Fitness NZ. “I have used FITBENCH at…
LONDON, ON—June 7, 2022—GoodLife is offering its free Teen Fitness program across Canada this summer—the first time since 2019 the program has taken place in clubs. GoodLife started the Teen Fitness program in 2010, and this year the program is especially important to help teens address the mental and physical damage caused by the pandemic….