EDMONTON, CANADA—February 2021—Fitness Industry Council of Canada (FIC) has taken its most powerful stance to improve the lives of Canadians, asking the federal government to include fitness memberships and services as a medical cost on our personal taxes. This tax incentive would elevate Canada as a global leader by becoming a nation that supports and…
SANTA CLARA, CA—Expresso Fitness, the leader in gaming technology for the commercial fitness market, today named Jeff Veldhuizen as chief executive officer. Veldhuizen, who served as vice president of direct to consumer for Zwift, the connected fitness leader in virtual cycling, and held senior roles for more than a decade at Nike, will lead Expresso…
REDMOND, WA—FEBRUARY 4, 2021—Premium cardio and lifestyle solutions brand Intenza is excited to announce a new collaboration with Equipt, who bring activity to daily life with their chic Ubarre weights. The partnership, wrapped around the “Baby, You’re the Best!” campaign, offers fitspiration in the form of cross functional workout programs and sends an empowering message…
LENOX, MA—February 4, 2021—Zogics is seeking to improve the air quality in their warehouse complex in Lee, MA, which includes their distribution center and company gym, with the addition of Big Ass Fans® Clean Air System as part of an overall strategy to dramatically reduce viruses including SARS-CoV-2. Combining continued surface disinfecting with air quality…
MINNEAPOLIS, MN—February 2, 2021—Owners of independently-operated Anytime Fitness locations across Canada are sending letters to provincial leaders and health officials in Alberta, Manitoba, Ontario, and Quebec – where health clubs remain closed – inviting them to work together with the health club industry to establish province-approved safety and sanitation protocols that permit these essential businesses…
GREENVILLE, SC—February 1, 2021—9Round Franchising, LCC, was recently ranked number 169 in Entrepreneur’s Franchise 500, the ninth consecutive year the brand has placed on the reputable list. Over its 42 years in existence, the Franchise 500 has become both a dominant competitive measure for franchisors and a primary research tool for potential franchisees. 9Round’s position on the…
DEERFIELD, IL—January 29, 2021—WATERinMOTION (WIM) recently celebrated 10 years of providing unique choreography and music to water exercise enthusiasts across the United States. This one-of-a-kind, group exercise aquatic fitness program has another reason to celebrate. We are excited to announce our newest agenda, WATERinMOTION Strength. The purpose focuses on muscle endurance, power and overall toning in…
EMERSACKER, GERMANY—28 January 2021—After adding the ‘five’ movement concept to its portfolio last year, the milon Group is consistently continuing its investment and growth course in 2021. The company is sending a clear signal to the industry by bringing on board ten renowned sales and concept experts. In taking this step, milon is heralding both…
AUSTRALIA—January 27, 2021—On July 21 and 22, Australia’s only Fitness & Recreation Industry Technology Summit will take place in Sydney and could well be the country’s first face to face business event in 2021. This year the event has opened up to the recreation industry and announced today a monthly webinar series. “The success of…
CHICAGO, IL—January 27, 2021—Although the beginning of the year is often seen as a time when everyone vows to start a new diet or complete a new fitness regimen in a bid to lose weight, a new survey from global fitness brand Les Mills, shows the motivators for exercise have finally changed across the different…
LOS ANGELES, CA—January 26, 2021—YBell Fitness, Inc., the U.S. subsidiary of YBell Group Pty Ltd., has won a 2021 Women’s Health Fitness Award for its YBell Neo as the Best Free Weights. After 12 months of testing and reviewing more than 1000 exercise machines and fitness accessories, the editors of Women’s Health magazine, along with certified personal trainers, selected…
DEERFIELD, IL—January 25, 2021—SCW Fitness Education, the proven leaders of Live Stream, have announced the launch of February Live Stream MANIA: Redefining Strength, a 3-day Live Streaming Fitness Professional Convention for Group Fitness Instructors, Personal Trainers, Aquatic Leaders, Mind-Body Experts, Nutrition Specialists, Facility Managers, Directors, Owners, and other fitness industry enthusiasts. During the 2020 pandemic,…