With the second quarter drawing to a close, many of us would like to forget 2020 altogether. Fitness consumers are returning to their health clubs and accessing club content digitally. Early reports from some clubs indicate 2021 is off to a promising start. However, not all fitness business owners and operators feel or have fared…
Depois de registrar números recordes em 2019, o setor de academias de ginástica dos EUA teve um início promissor no ano passado. Ninguém poderia imaginar que, na primavera, praticamente todas as academias e estúdios estariam fechados. A pandemia teve um impacto severo sobre os operadores, funcionários e consumidores de academias de ginástica. E pode levar anos para que...
Há mais de 30 anos, a Pesquisa Anual de Dados do Setor (IDS) da IHRSA reúne indicadores-chave de desempenho (KPIs) entre as principais empresas de academias de ginástica. O relatório resultante, Perfis de Sucesso, compila e analisa métricas-chave, bem como práticas comuns das academias, como reinvestimento e preços. Se a sua empresa está entre as líderes do setor ou se você é...
The health club industry in the Asia-Pacific region is robust—with room for growth—according to IHRSA’s recently released Asia-Pacific Health Club Report (Second Edition), which observed 14 markets. Since the report is full of in-depth analysis and statistics, industry stakeholders and enthusiasts can take away at least five key insights into the Asia-Pacific region. A women’s…
Personal training is typically the top profit center among most health clubs. According to IHRSA’s Profiles of Success, leading club companies report that a median of 8.4% of total revenue is derived from personal training. And, based on data from leading clubs, only membership sales account for a greater share of total revenue than personal…
It’s easy to blame member attrition on outside sources—maybe a boutique studio just opened up nearby, or perhaps your most popular group exercise instructor left. But, while those are legitimate obstacles, there are several factors causing members to leave your club that are well within your control. In this article, we dig into five reasons…