REDMOND, WA—FEBRUARY 4, 2021—Premium cardio and lifestyle solutions brand Intenza is excited to announce a new collaboration with Equipt, who bring activity to daily life with their chic Ubarre weights. The partnership, wrapped around the “Baby, You’re the Best!” campaign, offers fitspiration in the form of cross functional workout programs and sends an empowering message…
LENOX, MA—February 4, 2021—Zogics is seeking to improve the air quality in their warehouse complex in Lee, MA, which includes their distribution center and company gym, with the addition of Big Ass Fans® Clean Air System as part of an overall strategy to dramatically reduce viruses including SARS-CoV-2. Combining continued surface disinfecting with air quality…
The PAA brings multiple stakeholders in the physical activity community together to be impactful in policy, systems, and environmental change. It is tempting for the health and fitness club industry to feel like lonely warriors while fighting to get the 80% of the American population who are inactive active. The reality is that a legion…
BOSTON, MA—February 3, 2021—A high-level volunteer group of strategic thought leaders banded together to establish the Global Health & Fitness Alliance (GHFA). This alliance will support the growth and provide innovative solutions for the health and fitness industry. The GHFA’s overall mission is to: As the leading voice for the global health and fitness industry,…
BOSTON, MA—February 2, 2021—The International Health, Racquet & Sportsclub Association (IHRSA) announced a strategic partnership with REX Roundtables for Executives on various initiatives. The partnership aims to enhance the business, leadership, and management skill set of fitness industry owners and operators to strengthen the overall industry. “REX Roundtables is known for their expertise in bringing…
MINNEAPOLIS, MN—February 2, 2021—Owners of independently-operated Anytime Fitness locations across Canada are sending letters to provincial leaders and health officials in Alberta, Manitoba, Ontario, and Quebec – where health clubs remain closed – inviting them to work together with the health club industry to establish province-approved safety and sanitation protocols that permit these essential businesses…
GREENVILLE, SC—February 1, 2021—9Round Franchising, LCC, was recently ranked number 169 in Entrepreneur’s Franchise 500, the ninth consecutive year the brand has placed on the reputable list. Over its 42 years in existence, the Franchise 500 has become both a dominant competitive measure for franchisors and a primary research tool for potential franchisees. 9Round’s position on the…
BOSTON, MA—January 28, 2021—The International Health, Racquet & Sportsclub Association (IHRSA) partnered with ChinaFit to commission an evaluation of the Chinese fitness industry. The comprehensive study was conducted by Deloitte, a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax, and related services. The 2019-2020 China Health and Fitness Market White Paper focuses…
DEERFIELD, IL—January 29, 2021—WATERinMOTION (WIM) recently celebrated 10 years of providing unique choreography and music to water exercise enthusiasts across the United States. This one-of-a-kind, group exercise aquatic fitness program has another reason to celebrate. We are excited to announce our newest agenda, WATERinMOTION Strength. The purpose focuses on muscle endurance, power and overall toning in…
EMERSACKER, GERMANY—28 January 2021—After adding the ‘five’ movement concept to its portfolio last year, the milon Group is consistently continuing its investment and growth course in 2021. The company is sending a clear signal to the industry by bringing on board ten renowned sales and concept experts. In taking this step, milon is heralding both…
AUSTRALIA—January 27, 2021—On July 21 and 22, Australia’s only Fitness & Recreation Industry Technology Summit will take place in Sydney and could well be the country’s first face to face business event in 2021. This year the event has opened up to the recreation industry and announced today a monthly webinar series. “The success of…
CHICAGO, IL—January 27, 2021—Although the beginning of the year is often seen as a time when everyone vows to start a new diet or complete a new fitness regimen in a bid to lose weight, a new survey from global fitness brand Les Mills, shows the motivators for exercise have finally changed across the different…