VANCOUVER, CANADA—March 16, 2021—This March, the TZ (Trainerize) Collective is helping personal trainers cut through the noise & learn what it takes to master marketing & social media in 2021. 2020 and the events it brought with it have sent an electric shock through the fitness industry. As consumers turn to new fitness solutions that…
ROSEMONT, IL—March 10, 2021—Life Fitness announced today Myzone heart rate devices can now be seamlessly integrated with connected premium Life Fitness and Cybex cardio consoles, providing exercisers with real time workout statistics. The consoles will display Myzone users’ live metrics shown in the familiar Myzone tile integrated within the console experience. Myzone heart rate devices…
March 2021—As a former club operator, Keepme CEO and AI expert Ian Mullane brings an interesting perspective to the discussion of what comes next in fitness. He now shares these insights in a ground-breaking white paper to help operators increase their income and successfully move forwards in the new normal. The Fitness Future: Rules of…
ST. LOUIS, MO—March 3, 2021—TRUE Fitness, manufacturer of commercial cardio and strength equipment since 1981, announces the addition of Ed Kurzontkowski to the leadership team as Vice President of Operations. In this role, Kurzontkowski will oversee all operations for TRUE, ensuring the development and implementation of efficient protocols and cost-effective systems within purchasing and operations…
CHICAGO, IL—March 2, 2021—To celebrate the launch of the new Les Mills co-branded Reebok Nano X1 shoe, Les Mills and Reebok have joined fitness forces to launch the exclusive Les Mills x Reebok Nano Series of workouts. Featuring LES MILLS GRIT, BODYPUMP and LES MILLS CORE, this series is available on LES MILLS On Demand. The “Official…
MCLEAN, VA—March 2, 2021—Allison Flatley, Dr. Ted Vickey, and Bonnie Patrick-Mattalian collaborate to create and release the 2021 Club Management System Survey. The survey looks at the purchasing decisions of those within the fitness industry regarding a club management system. The health and fitness industry has profoundly been affected by the pandemic. Allison Flatley, Dr….
ARLINGTON, VA—March 1, 2021—SweatWorks, the leading digital technology agency for the fitness and wellness industry, is expanding its executive team with the appointment of industry veteran, Alex Peacock, as Chief Commercial Officer. With 20 years’ experience building and scaling companies in the fitness technology sector, Peacock was previously CEO of Netpulse, a leading provider of…
COON RAPIDS, MN—February 25, 2021—Adding to its growing line of premium, versatile functional training products, Torque Fitness has launched the new Endless Rope Trainer (XERT) to deliver novel challenges to exercisers and athletes. Incorporating the innovative Mag Force Technology that defines Torque Fitness’ incredibly popular TANK All-Surface Sleds, the XERT facilitates bi-directional movements, with resistance that automatically increases with…
ST. LOUIS, MO—February 23, 2021—TRUE Fitness, manufacturer of commercial cardio and strength equipment since 1981, is proud to announce the introduction of the Stryker Slat Treadmill. The next evolution of TRUE treadmills have arrived. After over 40 years of traditional deck and belt treadmill innovation, TRUE has introduced a slat treadmill built for the long…
Deerfield, IL—February 23, 2021—Globally, society is in the middle of a longevity revolution, meaning seniors are the fastest growing demographic. Population projections estimate that this group will double to 1.5 billion in 2050, implying that 1 in 6 people in the world will be over the age of 65. This contention is affluent and commands…
NEW YORK, NY—February 18, 2021—ClassPass, the leading fitness and wellness network, announced that vaccine centers are now searchable within the app and website. Members can easily determine the closest vaccine center to their home and obtain information including hours of operation and contact information for nearby clinics and health offices. “We are in a global…
SEATTLE, WA—February 2021—SportsArt, a green fitness brand that develops sustainable gym equipment, today introduces an addition to its energy producing ECO-POWR line, the ECO-POWR Elite Series. This new series has the same build quality and ECO-POWR technology as the original Status Line, while designed to be more compact to accommodate smaller fitness spaces like those seen in…