Zing Coach and New York Sports Club (NYSC) have signed a partnership to tackle one of the fastest-growing challenges in the fitness industry: turning rising membership numbers into sustained engagement and long-term retention.

New York, NY–April 13, 2026–Zing Coach, an AI-powered fitness platform, and New York Sports Club (NYSC), one of the largest health club operators in the Northeastern United States, have announced a partnership marked by the launch of MYCO – NYSC’s AI fitness coach, powered by Zing Coach’s proprietary technology.

Designed to address one of the industry’s biggest challenges, the partnership aims to turn gym memberships into long-term, consistent engagement. NYSC members can access MYCO through the Zing Coach app and try it free for 30 days.

The U.S. fitness industry continues to grow, reaching an all-time high  81 million members in 2025 with year-on-year gym visits up +4.2%, yet retention remains the core issue, as nearly half of the new members drop out within six months. At the same time, members who complete at least four personal training sessions stay, on average, 2.5 times longer, highlighting a clear gap: personalization drives retention, but access to consistent, tailored coaching remains limited by cost and scalability constraints.

Zing Coach bridges that gap by delivering empathetic, structured programming directly into the gym operator’s ecosystem – making the kind of guidance that was once limited to personal training accessible across the entire member base. MYCO, powered by Zing Coach, brings this to life for NYSC members through training programs that adjust to individual goals, energy levels, recovery, and real-life schedules, extending support beyond the gym floor and helping members stay consistent.

Rather than replacing human coaching, MYCO, powered by Zing Coach, is designed to reinforce it. Trainers remain central to in-person interactions, while AI provides ongoing structure, guidance, and accountability throughout the week. This hybrid model allows NYSC to scale personalized support across its full member base without increasing operational complexity.

Zing Coach reports retention rates more than 30% above typical fitness app benchmarks, driven by proprietary AI that adapts to real-world behavior rather than fixed plans. Embedded within NYSC’s ecosystem, this adaptive layer is intended to strengthen habits, increase workout completion, and support long-term engagement.

“Personal training is one of the most effective tools for member retention – but it’s never been possible to offer that level of support at scale. That’s the problem we’ve spent four years solving,” said Anton Marchanka, CEO of Zing Coach. “With MYCO, NYSC becomes the first major health club operator to embed adaptive AI coaching into its member experience – making structured, personalized guidance accessible to far more members from day one.”

“Our members expect personalization and progress, not just access,” said Bill McMenamy, CEO of New York Sports Club. “Integrating AI-powered coaching allows us to extend expert guidance to all members of our Clubs, using emerging technology to support members’ goals in a way that’s more connected, intelligent, and sustainable.” 

For health club operators, the challenge is structural: members seek personalized guidance, but delivering it at scale through traditional coaching models has never been economically viable. A connected, hybrid experience like MYCO, powered by Zing Coach, closes that gap – giving operators a scalable digital coaching layer that supports members from their first session, drives consistent engagement, and turns onboarding into long-term retention.

About Zing Coach

Zing Coach is an AI-powered personal training platform that helps people build consistent fitness habits. Using its proprietary AI, it delivers personalized strength and conditioning programmes that adapt in real time to goals, energy levels, readiness, and everyday constraints. Built as a scalable digital coach, Zing Coach’s AI model continuously learns from user behavior, which drives industry-leading retention. 

The platform has received multiple innovation awards, including the Globee and The Connected: Health & Fitness awards, and partners with global brands such as Paris Saint-Germain and Les Mills to make movement more accessible and engaging for millions worldwide.

About New York Sports Club

New York Sports Club (NYSC) is a premier full-service fitness brand committed to improving lives through fitness across the Northeast. With thriving neighborhood gyms in New York, Boston, Philadelphia, and Washington D.C., NYSC delivers accessible, member-friendly fitness experiences rooted in community, expertise, and personal growth. Since 1973, NYSC has helped members of all levels reach their health and wellness goals through a comprehensive suite of offerings including personal training, group fitness classes, heavy lifting areas, functional turf, cardio and strength equipment, recovery amenities, and flexible membership options. As part of a family of brands that includes the boutique studio Fhitting Room and women’s only gym Lucille by NYSC, NYSC continues to evolve its spaces and services to meet the changing needs of its members. For more information, visit www.nysc.com or follow @NYSC on Instagram and TikTok.