IRVINE, CA - 21 de junho de 2022 - MatrixPointConsulting, uma empresa de consultoria centrada em dados especializada em marketing e estratégia de mídia, foi selecionada como a empresa de mídia para YBell Fitness, o inventor da principal solução de equipamento de fitness 4 em 1 do mundo, o YBell, uma combinação patenteada de um haltere, kettlebell, bola mediana de dupla aderência e suporte para flexões em uma única unidade versátil.

MatrixPoint will provide strategy, digital marketing, and analytics to promote YBell Fitness’ brand, innovative products, and product launches to fitness industry businesses, consumers, and fitness enthusiasts of all ages, showcasing the company’s collection of compact and portable all-in-one fitness equipment designed for effective workouts, anytime, anywhere.

O equipamento YBell Fitness teve origem como uma ferramenta de treino de exercício em grupo em Bondi Beach, na Austrália, e expandiu-se para mais de 55 países. Vencedor de vários prémios das principais revistas nacionais de saúde para homens e mulheres, o YBell foi concebido para tornar o fitness mais fácil e acessível a todos os corpos.

"Estamos entusiasmados com a parceria com a YBell Fitness para apoiar a visão da marca e inovar novas estratégias e tecnologias para impulsionar o negócio", afirmou Eran Goren, fundador e sócio-gerente da MatrixPoint. "A YBell Fitness é um dos desenvolvimentos mais inovadores na indústria do fitness nos últimos tempos e é um fator de mudança no equipamento de treino convencional."

Mark Livingston, YBell’s vice president, worldwide sales & marketing, added, “MatrixPoint is the right partner for us to drive growth and expansion in a complex and changing business, consumer, and media marketplace. We wanted a creative firm that could match our innovation through their team of experts and advanced data tools and technology, which made them the obvious choice.”

O negócio da YBell Fitness será gerido a partir dos escritórios da MatrixPoint em Irvine, CA.

Sobre a MatrixPoint

MatrixPoint Consulting is a data-centric consulting firm that specializes in marketing and media strategy, data privacy compliance, and analytics. MatrixPoint improves companies’ business processes, relationships with customers, and ultimately, bottom lines.

Sobre a YBell Fitness

YBell Fitness provides handheld 4-in-1 exercise products, education programs, and content that allow users to perform more functional exercises, with less equipment, more economically. The YBell replaces the need for several pieces of equipment with one multi-purpose tool that does it all. Easy to use, the YBell is accessible for everyone from elite sporting teams and trainers to home exercisers. Education and programming include online introductory workshops, coaching courses, and master trainer certifications, with exercise content available online and via the YBell App. With global HQ in Sydney, Australia; and offices in Beverly Hills, California; and Eindhoven, The Netherlands, the company sells its award-winning design, patented, and patent-pending products direct-to-consumer and via international distributors in over 55 countries, U.S. dealers, and regional retailers. YBell is a registered trademark of YBell Group Pty Limited in the United States and other countries.

For more information, contact Carrie Ward, PR/Marketing for MatrixPoint, at CWard@theusim.com