A 'Keepme' lança uma nova e inovadora ferramenta de IA
A 'Keepme' lança uma nova e inovadora ferramenta de IA
A principal pesquisa, análise e notícias do setor de saúde e fitness.
Fique à frente da concorrência com as últimas tendências, pesquisas e insights de especialistas do setor de saúde e fitness.
A ferramenta única de retenção de membros utiliza a IA para maximizar as receitas do sector da saúde e do fitness.
LIVERPOOL, UK—November 1, 2018—Following 18 months of research and development, UK-based “Keepme” have announced the launch of a unique AI tool, designed specifically to revolutionise member retention for the health and fitness industry.
Aptly named, the “Keepme” tool will provide gyms and health clubs with a conceptually refreshing and intelligently driven approach to proven member retention. The “Keepme” tool, launched today, will see a broad spectrum of gyms, health and fitness clubs drastically change their approach to keeping valuable memberships. Through automated AI driven analytics, which use individual member data to identify patterns conducive with membership exits, the tool will allow client users to re-engage with customers and significantly increase retention, through the integrated communication suite.
Em 2018, a IHRSA, organismo do sector da saúde e do fitness, publicou números que mostram que o mercado vale atualmente 68 mil milhões de libras. Com as subscrições dos membros a gerarem mais de 80% desta receita (e a retenção anual de membros inferior a 60%), é muito claro que as estratégias de retenção são cruciais para manter a força vital das empresas de fitness e garantir o seu sucesso contínuo.
The unique “Keepme” tool works by analysing individual member data to apply an algorithm score that is associated with a risk of leaving. Having proven accuracy of over 85%, the tool is designed to provide clients with in-depth and actionable insights, enabling fast and effective engagement to avoid losing the customer.
Founder Ian Mullane has spent over two decades developing enterprise business applications and has significant experience in the health and fitness sector. Ian Mullane commented: “We identified that membership retention is a primary factor in the continuing financial viability of a fitness business. It’s also one of the most resource intensive and time consuming to manage on a daily basis. That’s why we’ve designed the ‘Keepme’ tool—to revolutionise the approach to keeping customers and maximising revenue streams effectively.”
The “Keepme” tool is available from today. For further information, please visit the official website.
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Tina Ahmed
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