A Cimeira realizar-se-á de 9 a 11 de outubro de 2025, no prestigiado Marriott Resort Palm Jumeirah, no Dubai.

BOSTON, MA—July 31, 2025—The Health & Fitness Association (HFA) is proud to announce a strategic partnership with MEFITPRO, the Middle East’s leading fitness solutions company, for the 23rd edition of the MEFIT Summit, the region’s most influential health, fitness, and wellness event. The Summit will be held October 9-11, 2025, at the prestigious Marriott Resort Palm Jumeirah, Dubai.

Since its inception in 2003, MEFIT Summit has served as a dynamic platform bringing together fitness professionals, thought leaders, brands, and enthusiasts to celebrate and shape the future of fitness and wellness. This year’s edition promises to be the most expansive yet, with over 2,000 participants, 30+ international speakers, and 80+ sessions across three impactful days.

For the first time ever, the 2025 edition will introduce the Biohacking & Longevity Summit – a full-day deep dive into the latest breakthroughs in health, performance, and living better for longer. Day 1 kicks off with the Business Summit along with the Biohacking and Longevity summit. Day 2 and Day 3 will feature the region’s premier Fitness & Wellness Summit, attracting decision-makers, gym owners, investors and fitness professionals across the fitness industry.

A parceria entre a HFA e a MEFITPRO reforçará o alcance internacional da MEFIT Summit, promovendo a colaboração transfronteiriça e o desenvolvimento profissional.

HFA President and CEO Liz Clark said: “This partnership with MEFITPRO marks a significant step in HFA’s global strategy to support and elevate the fitness industry in high-growth regions. The Middle East is a vital hub of innovation and opportunity, and we are proud to collaborate with MEFITPRO to foster professional development, international collaboration, and long-term industry advancement.”

MEFITPRO CEO Greg Boucher shared: “We’re thrilled to welcome HFA on board as an official partner. Their mission to elevate the global health and fitness industry aligns seamlessly with our vision for the MEFIT Summit. This collaboration will further empower our community and ensure we are not just hosting a summit, but we’re also bringing the global fitness community closer and driving real impact where it matters most.”

MEFITPRO Managing Director and MEFIT Summit Chairperson Rania Boucher added: “This partnership with HFA is a major milestone. Together, we aim to create an immersive experience that blends education, innovation, and global best practices. We are excited to see the positive ripple effect this will have on fitness professionals, brands, and wellness seekers from the Middle East and beyond.”

A Cimeira MEFIT continua a ganhar força como porta de entrada do Médio Oriente para o ecossistema global de fitness, e esta colaboração com a HFA garante ainda mais oportunidades de educação, trabalho em rede e crescimento empresarial.

For media inquiries, sponsorships, or participation details, please contact: marketing@mefitpro.com or visit mefitsummit.net.

Sobre a Health & Fitness Association

A Health & Fitness Association, uma comunidade global de líderes do sector, é a única associação comercial a nível mundial que proporciona uma voz unificada para a comunidade de líderes que exploram instalações de saúde e fitness, oferecem orientação profissional sobre a atividade física e fornecem as ferramentas e o equipamento para o fazer aos milhões de membros de instalações de fitness que compreendem que o exercício melhora a sua saúde física e mental.

Através da defesa, educação e investigação, a associação fala de oportunidades, desafios e mudanças que estão a levar o sector para uma nova era.

Fundada em 1981, a associação publica uma revista mensal,Health & Fitness Business, e organizao The HFA Show, oCongresso Europeu da HFA e o Fly-In and Advocacy Summit. Siga a Health & Fitness Association noFacebook,Instagram,LinkedIn,XeYouTube.