San Diego, CA–March 17, 2026–Precor |Peloton will debut their Commercial Business Unit (CBU) at HFA 2026 (March 17–18), NIRSA 2026 (April 7-10) and FIBO 2026 (April 16–19), marking the first publicdemonstration of how the two brands are coming together to combine commercialengineering, connected fitness technology and immersive content to deliver greatervalue for operators and their…
Technogym introduces a new generation of AGENTIC AI that revolutionizes the industry and evolves it toward health, prevention, and healthy longevity San Diego, CA–March 16, 2026–Leveraging 40 years of scientific research and a uniquely rich global data heritage, Technogym is launching the agentic AI revolution in the fitness and wellness sector with the Technogym AI…
Long Island, NY–March 16, 2026–Insight Capital Finance (ICF) and EcoFit Networks, a leader in real-time fitness equipment management technology, today announced a strategic alliance to deliver an unprecedented level of intelligence, automation, and lifecycle visibility to gym owners and operators. Under the strategic collaboration, EcoFit’s real-time equipment data will integrate with Insight’s AMOS (Asset Management…
The recognition comes as part of Chicago Reader’s annual “Best of Chicago” awards, where more than 100,000 Chicagoans participated in the nomination and voting process, making this achievement especially meaningful. Chicago, Illinois – Fitness Formula Clubs (FFC) is proud to announce it has been named Chicago’s Best Gym for 2025, marking the third consecutive year…
The award-winning bathtub cold plunge brand expands its lineup with a smaller, quieter, and more accessible chiller — debuting publicly at the HFA Show 2026 in San Diego SAN FRANCISCO, March 6, 2026 – HomePlunge, creator of the first and only cold plunge chiller to win a CES Innovation Award, today announced the HomePlunge Bella…
Ronkonkoma, NY — February 25, 2026 — Integrity Solutions US, a leading provider of integrated janitorial and facilities management services, today announced a new initiative aimed at broadening the Health & Fitness Association’s vendor partnerships. With decades of experience servicing the health and fitness sector, Integrity Solutions US sees an opportunity to make an even…
Crunch Schererville will feature the innovative Crunch 3.0 design for an elevated gym-goer experience SCHERERVILLE, Ind., Feb. 20, 2026 /PRNewswire/ — Crunch Fitness today announced the upcoming opening of Crunch Schererville in Schererville, Indiana. The $5 million, 35,000-square-foot state-of-the-art fitness facility will open its doors in Summer 2026. Operated by Crunch Fitness franchisee Fit Fusion, LLC, Crunch Schererville will be located at 715 US Hwy…
New AI-driven software, advanced recovery solutions, and next-generation equipment redefine the future of training for clubs, hospitality, and performance facilities San Diego, CA — March 16–18, 2026 — Echelon Fitness, a global leader in connected fitness technology, today announced the debut of its latest commercial and consumer innovations at the 2026 HFA Show, taking place March 16–18,…
Where deep industry strategy meets outcomes-driven AI execution Washington, D.C. — February 4, 2026 — ALTA Technology Group and DXFactoropens in a new tab today announced their merger to form ALTA DX Group, a strategic consulting and AI execution firm built to serve member-driven organizations across Fitness, Wellness, and Beauty. The company will operate commercially under the brand AltaDX….
Charlotte, NC — January 27, 2026 — Burn Boot Camp, a leading US fitness franchise known for its empowering community and challenging workouts, today announced a strategic partnership with global entertainer and entrepreneur Kevin Hart, who has joined the company as an Equity Partner, Franchisee, and its first-ever Executive Partner, Brand and Growth. The announcement comes during a period of sustained momentum for Burn Boot Camp. Since 2012,…
With an aggregate enterprise value of $7.5 billion, the combined company will unite software, connected hardware, consumer platforms, and corporate wellness solutions to create a global destination for wellbeing. NEW YORK/MUNICH, January 15, 2026—Playlist, the newly launched parent brand of Mindbody, Booker, and ClassPass, and EGYM, a global innovation leader in smart fitness technology, AI-enabled workout programming, and corporate wellness solutions,…
Vancouver, Washington – Intenza, a global leader in design-led fitness solutions, today announces the official North American launch of its Intenza Strength line. Scheduled for Q1, this expansion follows a highly successful international debut in Germany at FIBO 2025, where the collection was lauded for its “Art of Training” philosophy—a vision that replaces industrial intimidation with boutique sophistication. The launch marks a pivotal…