CBI January/February 2025

Alex Rodriguez, baseball legend and chairman and CEO of A-Rod Corp, will be a keynote speaker at The HFA Show 2025 in Las Vegas on March 14. His session is being sponsored by ABC Fitness.

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Welcome

  • Introducing Health & Fitness Business: After more than three decades, Club Business International (CBI) magazine will be rebranded and redesigned. Here’s what to expect.
  • The Spirit of Our Mission Is Seen in Our Service: The holiday break was a great opportunity for all of us to spend time with loved ones and take a breath before we began the new year. Here at HFA, we have a full agenda as we prepare for The HFA Show 2025 in Las Vegas on March 12-14 and get ready to launch several new projects.

Features

  • Xponential's New Vision: Hired as CEO of Xponential, Mark King brings a wealth of experience in growing global brands in diverse categories. Most recently the CEO of Taco Bell, King opened more than 1,400 new franchise locations around the world during and after the pandemic. Before that, he was president of Adidas North America, where he doubled market share and tripled sales. In this interview, King shares his plans for guiding Xponential to increase global growth.
  • Supercharge Your Career at The HFA Show 2025: Eight new session tracks will make it easier to choose what’s best for you.
  • How Group Training Creates Tribes and Builds Retention: Building social connections is the bread and butter of group X. Here’s how to make the most of it.
  • A Sleeping Giant Begins to Wake: The 12th ChinaFit/HFA Management Forum shows the region is once again on a growth trajectory.
  • Introducing Shorts With Liz Clark: A new bi-weekly podcast by HFA's president and CEO is bringing vital industry insights.

News & Know How

  • News: Baseball legend Alex Rodriguez will headline The HFA Show 2025 in Las Vegas on March 12-14; the HFA advocacy team strengthens connections with current and incoming members of the U.S. Congress; HFA President and CEO Liz Clark and HFA Vice President of Government Affairs Mike Goscinski are named two of the top lobbyists in Washington, as HFA finishes the year with multiple legislative and regulatory wins for the industry; the new HFA Foundation breaks ground; and much more news.
  • International News: Technogym is named the official supplier for the 2026 Milan-Cortina Olympic and Paralympic Winter Games, and the RSG Group adds a third CEO, Gerd Schaller, to the leadership team.
  • Research Roundup: Here are some of the top findings of the 2024 Latin America Fitness Consumer Survey, created by the HFA and ABC Fitness.

Innovations

Report

  • Best Practices: Advice for developing a mental wellness program for your facility.
  • Advocacy: What to expect from the new U.S. Congress and executive administration as the HFA works to pass PHIT and encourage more incentives to increase physical activity.
  • HFA Team Spotlight: Meet Katie Philipp, manager of education and events.