HFA's 2025 Fitness Industry Census Needs Your Input

There’s still time to participate in the HFA 2025 Fitness Industry Census—a reinvigorated version of one of the industry's most valued benchmarking studies, formerly known as Profiles of Success.

This global survey collects confidential data from fitness facility operators across all segments of the industry, including gyms, studios, and multi-site fitness brands. The result will be a comprehensive, data-driven report providing actionable benchmarks on key operational and financial metrics.

New Deadline: May 16, 2025

Take the Survey

Operators who complete the survey will receive a complimentary copy of the final report, which includes detailed benchmarks across key performance indicators—helping owners and managers assess their position in the market and make more informed business decisions.

Even partial responses are welcome—every submission strengthens the insights we can deliver to the industry.

What the Report Covers

The 2025 Fitness Industry Census will deliver comparative benchmarks on:

·      Revenue and EBIDTA performance

·      Membership trends

·      Dues and fees

·      Amenities, programs and services

·      Staffing and payroll data

·      Operational expenses and efficiency

·      And more

These insights are invaluable for business operators looking to measure success, identify growth opportunities, and improve strategic planning.

Supporting Industry Advocacy

In addition to its business value, the census plays a crucial role in supporting HFA’s advocacy efforts. It’s a critical tool that strengthens our ability to represent your business and the broader fitness industry where it matters most: in front of lawmakers, regulators, and decision-makers.

Your participation helps us build a comprehensive picture of the wide range of businesses and services that make up our industry. 

Credible data fuels effective advocacy and this information is essential to:

• Analyze how public policy could affect your operations
• Defend against harmful or misguided regulation
• Advance legislation that improves access to physical activity
• Highlight the value of fitness facilities in national and local health strategies

Confidentiality and Data Use

All responses are strictly confidential and managed by Industry Insights, an independent research firm. No individual data will ever be shared. All findings will be presented only in aggregate form, ensuring anonymity and privacy for all participants.

Incentives and Participation

Operators who complete the survey by May 16, 2025, will receive complimentary access to the full Census Report

Get Involved

If you're a fitness facility operator, your participation in this year's survey is vital. The more responses we receive, the stronger and more representative the insights will be within the United States, regionally and around the world.

Take the Survey

Questions? Contact Anton Severin, HFA's vice president of research, at aseverin@healthandfitness.org.