5 Ways to Capitalize on Wellness Retreats
Wellness retreats are a rapidly growing market and a powerful way for your brand to stand out among the rest. Read more now.
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Standing-Room Only: The Surging Interest in the Exercise-Mental Wellness Link
One of the most effective and accessible treatments to help reduce moderate-to-mild mental disorders is regular physical activity. Read more now.
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Why Women Are Driving the Wellness Movement
Fitness facilities of all types are broadening their services for women’s health—and creating more opportunity for the entire global industry. Read more now.
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The 5 New Rules of Fitness Marketing
How to make a connection in the attention economy. Read more now.
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Eliminating Financial Pain Points
Experts share how to navigate challenges in staffing, sales, and supply chain issues. Read more now.
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5 Ways to Create a Website That Converts Visitors to Clients
Your website should be your best sales tool. Read more now.
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How Fitness Centers Can Help Solve the Loneliness Crisis
Prolonged isolation, excessive screen time, and lack of community meeting places have created a loneliness crisis around the world. This isolation, a result of the lingering habits and psychological effects of pandemic lockdowns, have people craving social connection and interaction with people in person instead of texting and Zoom calls. The US Surgeon General called…
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How the Industry Changed in 2024
The fitness industry in 2024 was all about momentum. It began January 4 when 100+ industry leaders, including Health & Fitness Association (HFA) President and CEO Liz Clark, rang the opening bell at Nasdaq in New York City to kick off “The Year of Fitness.” Then, throughout the year, signs kept emerging to support this optimistic…
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The Price is Right
Persistent inflation and rising costs have many health clubs and studios cutting expenses, seeking additional revenue sources, and raising prices. While HVLP models are thriving largely because they are affordable forconsumers, even they aren’t immune. Just take Planet Fitness, which raised its basic membership price this summer for the first time since 1998 from $10/month…
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Data-based Fitness Assessments Help Gym Members Get Results
The constantly increasing demand and reliance on data has affected every industry, including our own. Today, when you walk through a health club and study what you see, it seems that the generation of reports, stats, and metrics is a secondary business—subordinate only to the provision of health and fitness services. This profound paradigm shift…
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Shaping the Future of Youth Fitness
In America, it’s not surprising that obesity and mental health struggles aren’t limited to adults. Kids also are contending with the adverse effects of inactivity, unhealthy diets, and excessive screen time. The statistics are alarming. According to the U.S. Centers for Disease Control and Prevention, one in five children and adolescents is obese, and childhood…
