Government Intervention Can Increase Access to Fitness, According to HFA Research
Sixty-one percent of non-customers identify cost as a major barrier to purchasing a membership, package, or classes in a fitness facility, according to a survey conducted in 10 countries.
New Research Highlights the Global Potential of Affordable Fitness
Public investment in fitness can address the physical inactivity crisis and deliver health, social, and economic benefits
The 2025 HFA European Congress Is Coming to Amsterdam October 2-3, 2025
The 22nd European Congress, powered by the Health & Fitness Association, offers fitness leaders a venue for collaboration, learning, and connection, October 2-3, 2025.
Statement of Health & Fitness Association on the Death of East Bank Club Founder Daniel Levin
The Health & Fitness Association joins with others to remember Daniel Levin, founder of the East Bank Club.
Health, Exercise, and Fitness Dominate Americans’ New Year’s Resolutions
Nearly 100 million U.S. adults plan to prioritize health and fitness in 2025, as new report highlights affordability challenges and opportunities
Alex Rodriguez to Keynote at The HFA Show 2025
The former MLB star and current business entrepreneur will share what fitness facility operators can learn from his journey to create a successful mindset and business.
Health & Fitness Association Launches HFA Hall of Fame to Honor Industry Legends
The induction ceremony will occur on March 11, 2025, prior to The HFA Show 2025 in Las Vegas.
Health & Fitness Association Announces HFA Hall of Fame to Recognize Industry Leaders
Inaugural inductees will be recognized at a special ceremony on March 11, 2025, just before The HFA Show 2025.
HFA Holds Policy Briefing to Inform Members on New Click-to-Cancel Rule
On November 13, HFA hosted a policy briefing with the goal of informing fitness facility operators and stakeholders about the implications of the FTC's finalized Negative Option Rule, and equipping facilities to adapt smoothly to regulatory changes while protecting their bottom line.
HFA Secures Key Wins in Click-to-Cancel Rule
Despite important regulatory victories, the finalized Negative Option Rule introduces challenges for fitness operators.
