BOSTON – August 6, 2025 — The US commercial fitness industry extended its momentum from 2024 as visits to gyms, studios, and other fitness facilities continued to climb in the first half of 2025. According to a new data resource from the Health & Fitness Association (HFA), average visits per location across all industry segments rose 3.5% compared to the same period in 2024, with high-volume low-price (HVLP) and mid-priced gyms seeing the largest gains.
In addition to overall growth in visitation, average visit frequency ticked upward by 1.4% year-over-year. The findings point to a broader trend: Not only are more Americans using fitness facilities, but they are also incorporating regular, facility-based workouts more deeply into their routines.
“The increase in both overall visits and visit frequency once again highlights the critical role that fitness facilities play in helping people stay active and engaged in their health,” said Liz Clark, president and CEO of HFA. “As more consumers make structured exercise a consistent part of their lifestyle, this data gives our industry valuable insight into how, where, and how often people are showing up.”
These insights were provided by the Fitness Industry Traffic (FIT) Tracker, a new recurring report from HFA that analyzes anonymized foot traffic data across thousands of gyms, studios, and fitness clubs nationwide. Developed in partnership with Sports Marketing Surveys USA (a Buffalo Groupe company) and powered by Placer.ai, the FIT Tracker aggregates data by industry segment (HVLP, mid-priced, luxury, and boutique) and includes breakdowns by region and certain demographics.
The report provides operators, suppliers, and other stakeholders with an up-to-date view of market momentum and shifting consumer behavior. The inaugural edition covers visitation trends for the first half of 2025 and sets the foundation for tracking seasonal shifts, geographic patterns, and demographic trends over time.
“Many of our members and partners have asked for more real-time, data-driven insights for fitness facilities across the country,” said Clark. “As a global community of fitness industry leaders, we’re excited to launch the FIT Tracker as a reliable and accessible resource that helps guide business decisions, investment strategies, and advocacy priorities.”
To learn more about the FIT Tracker or to become an HFA member, visit healthandfitness.org.
About the Health & Fitness Association
The Health & Fitness Association (HFA), a global community of industry leaders, is the only worldwide trade association providing a unified voice for the community of leaders who operate health and fitness facilities, offer professional guidance on physical activity, and provide the tools and equipment to do so to the millions of fitness facility members who understand that exercise improves their physical and mental health.
Through advocacy, education, and research, the association speaks to opportunities, challenges, and changes that are moving the industry into a new era.
Founded in 1981, the association publishes a monthly magazine, Health & Fitness Business, and operates The HFA Show, the European Congress, and the Fly-In and Advocacy Summit. The association also partners on events around the world, including Fitness Brasil, ChinaFit, and MEFIT Summit. Follow the Health & Fitness Association on Facebook, Instagram, LinkedIn, X and YouTube.
