2025 HFA European Congress Welcomes Futurist Christian Kromme as Second-Day Keynoter

    His inspiring keynote will delve into the impact of disruptive technological developments on people, organizations, and society.

    BOSTON, 10 June, 2025–The 2025 HFA European Congress is set to welcome futurist and entrepreneur Christian Kromme as its second-day keynote speaker when the Congress returns to Amsterdam 2-4 October.

    Kromme joins Phillip Mills, CEO of Les Mills, who will offer the first-day keynote.

    With his groundbreaking insights into nature-inspired innovation and the future of disruptive technologies, Kromme will bring a dynamic and thought-provoking perspective to the event. He will speak about how AI is humanizing technology, why a human-centered mindset is key to staying competitive, and how to anticipate disruption before it happens—turning it into an opportunity to thrive, not just survive.

    As the best-selling author of Humanification - GoDigital, Stay Human, Kromme is celebrated for his ability to decode the patterns behind technological revolutions and predict the next wave of innovation.

    With more than 15 years of experience as a tech entrepreneur, Kromme has participated in multiple successful startups and founded an agency in 2002 that helped organizations accelerate their rate of innovation.

    In 2014, he sold the agency to a multinational to focus on his passion: giving inspirational keynotes on disruptive technologies and their impact on human beings and organizations. Kromme also is a senior research fellow at The Conference Board and recently founded a startup for an AI-powered organization as a service platform called Symbiosys.

    He and his companies have been recognized with numerous awards, including the SHELL LiveWIRE Young Business Award, SAN Award, Broos van Erp prize, and others. These awards have cemented his reputation as a visionary leader in the space where technology and humanity converge.

    The 2025 HFA European Congress, a premier gathering of leaders in the health and fitness industry, will provide attendees with unparalleled access to cutting-edge research, thought leadership, and networking opportunities.

    This year’s event includes concurrent education sessions, a sponsor marketplace, one-on-one meetings with sponsoring suppliers, two days of health club tours, multiple networking opportunities, and more.

    Sessions will be conducted in English with translation into 60+ languages through Wordly.

    Prices increase on 15 June.  

    About the Health & Fitness Association

    The Health & Fitness Association, a global community of industry leaders, is the only worldwide trade association providing a unified voice for the community of leaders who operate health and fitness facilities, offer professional guidance on physical activity, and provide the tools and equipment to do so to the millions of fitness facility members who understand that exercise improves their physical and mental health.

    Through advocacy, education, and research, the association speaks to opportunities, challenges, and changes that are moving the industry into a new era.

    Founded in 1981, the association publishes a monthly magazine, Health & Fitness Business, and operates The HFA Show, the European Congress, and the Fly-In and Advocacy Summit. Follow the Health & Fitness Association on Facebook, Instagram, LinkedIn, X and YouTube.

    Author avatar

    Pamela Kufahl

    Pamela Kufahl is HFA's senior director of communication. She is responsible for driving social media content, producing member and industry-facing resources, such as the Global Report and U.S. Health & Fitness Consumer Report, and creating tools to help promote the industry domestically and to international media, NGOs, and policy organizations. When Pamela isn't in the office, she enjoys exercising, visiting museums, going to the theater and movies, and fostering puppies.