Board of Directors
The Health & Fitness Association Board of Directors is an experienced, intelligent team of industry leaders. They are chosen to serve the association in particular and the fitness industry in general by providing guidance, strategic direction, and insight that has a lasting global impact.
Chair
Luke Carlson
Discover Strength
Minneapolis, MN
Luke Carlson is the founder and CEO of Discover Strength, headquartered in Minneapolis, Minnesota.
With a focus on evidence-based strength training, Discover Strength operates over 51 company-owned and franchised studios across 12 states and the District of Colombia.
Carlson holds B.S. and M.S. degrees in kinesiology from the University of Minnesota and an honorary Ph.D. from Solent University in Southampton, England. He is an American College of Sports Medicine Certified Exercise Physiologist.
Carlson has delivered over 500 presentations on the topics of leadership, management, and strategy to audiences on five continents and has published 10 scientific studies in medical and exercise science journals.